You know exactly what is broken.
You have never had to find a customer.
Twenty years in an industry is the hard part, and you already did it. The part nobody taught you is the part that decides whether any of it becomes a business.
Eleven questions, about four minutes, and a straight answer about where your idea actually stands. Then eight weeks to find out if anyone will pay you, without quitting your job.
The Day Zero Method.
Three enemies. Three cures. Build is not one of them.
The build trap. AI made building easy, and that is also a trap. Building is now the most comfortable part of starting a company, so it is where people hide. The product, the deck, the fourth rewrite of who it is for.
Not ready. You will talk to people once it is finished. Once the demo works, once the deck is right, once you are sure who it is for. It is never finished, so the conversations never start.
Scared to charge. You will have the conversations. People will tell you it sounds great. What you will not do is say a number out loud and ask someone to pay it. It is the one move you have never had to make, and the only one that produces an answer.
This is the method inside the Global Day Zero Sprint.
Eight sessions. All of it free.
The whole method, in three moves. Define it: one buyer line, three gates, forty names. Prove it: the questions to ask, the conversation log, and your keep or kill rules written before you have any data to bend them with. Sell it: a number you can say out loud, a one page offer, and getting paid. No sign-up to watch.
Four minutes. Then you know where you stand.
No spam, and no sequence you cannot leave. Your score is yours whether you give me an email or not.
From founders I've worked with.
I came to Matt @ Innovators Campus as a founder with ideas but not yet the confidence to articulate them clearly. What I found was a room full of people who genuinely wanted each other to succeed · and an environment that made it safe to be a work in progress. The feedback I received on my pitch was specific, honest, and immediately actionable. I left with a sharper message and a clearer sense of what I’m actually building.
Matt is truly intelligent, well-traveled, and highly experienced in both Japan and Australia. With his business background, cultural understanding, and tech-savviness, he mentored me to establish my business in Japan and expand to Australia in less than a year.
Matt is a great and responsible person to work with. I tried different coaches before but he is the best · I got a lot of insight every session. If you work with him, I promise you will develop some great outcomes.
Two decades in the room, across two markets.
Eleven years working with founders and VCs across Japan and Australia, on pitching, product, cofounderships and raises. Mentoring, judging and running events across the ecosystem, with one foot still firmly in Tokyo. I help founders get unstuck and build things that travel.
The honest answers.
Do I have to give you my email to see my score?
What if I score badly?
What is Global Day Zero?
Who is this for?
Are you going to teach me AI?
What does "designed to travel" actually mean?
Do I have to be planning to go global to find this useful?
Not ready to apply? Start with the thinking.
Every week: what founders in Australia, Japan and beyond are actually doing, read through the lens of someone getting a first product off the ground. Raises, playbooks, profiles, and one thing nobody taught you about product, marketing or sales.
No spam. Unsubscribe whenever. I would rather you did that than sat on a list you do not read.
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